Pew Research: Social Media Use in 2018

On March 1, Pew Research released its latest survey of U.S. adults and how they use social media. A few highlights:

Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. 73% of adults use YouTube, and 68% of adults use Facebook.

Younger adults, ages 18-24, use Snapchat (78%), with 71% of them visiting the platform several times per day. 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.

More Americans are using Instagram: 35% in comparison to 28% in 2016.

Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).

LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.

The complete report and detailed data tables can be downloaded at the Pew Research Center.